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(3 votes, average: 5.00 out of 5)
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Agency: Ogilvy and Mather
Agency: Ogilvy and Mather
You cannot help but compare the two new campaigns that are up on air for two competing paint brands today. One is for Nerolac and stars Sharukh Khan and the other one is for Asian Paints and features two brothers and the amazing relationship they have. Well, it just goes to show no matter how big a star you cast in your commercials today, if the concept and execution of another ad is better you are going to remember and appreciate it more.
O&M has spun an amazing campaign to encourage consumers to log on to the Asian Paints website and make the most of the services that they have to offer. From home decor to painting tips and even talking to ‘Aparna’ to gain some expertise is showcased beautifully.
The TVC displays old school big brother and his love for his little brother through a series of ads which detail the various services the website offers. The catchy ‘aisa nahi hai bhaiya’ has become synonymous with Asian Paints and you can actually notice people around to using it in daily life.
The series of commercials show an older brother talking to his younger brother and constantly being surprised about how he has independently gone ahead and secured the right colors for his house and the right designs for his home without any help from him. He is a little disappointed because his little brother always depended on him and now he is branching out on his own.
The TVC manages to hit an emotional chord with all the consumers and is targeted to a generation that may not really log on to the internet and look for options on how to decorate one’s home. The ad goes on to target consumers who do not want to be cheated by their painters and thus gives out tips and also advice on home decor so one does not need to hire a interior designer to doll up the place.
A well made campaign that glorifies Indian relationships.
Karan Sood
(3 votes, average: 5.00 out of 5) Loading ...
O&M has spun an amazing campaign to encourage consumers to log on to the Asian Paints website and make the most of the services that they have to offer. From home decor to painting tips and even talking to ‘Aparna’ to gain some expertise is showcased beautifully.
The TVC displays old school big brother and his love for his little brother through a series of ads which detail the various services the website offers. The catchy ‘aisa nahi hai bhaiya’ has become synonymous with Asian Paints and you can actually notice people around to using it in daily life.
The series of commercials show an older brother talking to his younger brother and constantly being surprised about how he has independently gone ahead and secured the right colors for his house and the right designs for his home without any help from him. He is a little disappointed because his little brother always depended on him and now he is branching out on his own.
The TVC manages to hit an emotional chord with all the consumers and is targeted to a generation that may not really log on to the internet and look for options on how to decorate one’s home. The ad goes on to target consumers who do not want to be cheated by their painters and thus gives out tips and also advice on home decor so one does not need to hire a interior designer to doll up the place.
A well made campaign that glorifies Indian relationships.
Karan Sood
(3 votes, average: 5.00 out of 5) Loading ...
Very good subject material . Do you have more information that expounds upon this equivalent subject ? .
Some of the most profitable decorating themes happen when colors of equal intensity or perhaps strength are mixed; for example, pastels such as pink and peaches that will have a similar lightness or vibrant hues of red, yellowish, and blue that will share the same depth.