Asian Paints Royale Play

Agency: Contract Advertising
Production House: Highlight Films

Most people get their homes painted during Diwali, while some can afford to wait for a few years before they have to do it again, others may have to do it more often. People do not like to go through the trouble of painting and re painting their homes on a regular basis. What people want is a paint that will last long and look like it’s new for long.

People are also looking for wall paint that protects itself. They don’t want to constantly worry about the stains and scratches and bacteria and fungus that will collect on their walls and ruin the paint. The new technology of Asian Paint Royale claims to provide a telflon coating to the paint that will protect the new coat of paint from stains and scratches and keep in looking newer for longer.

The ad has been executed by Highlight Films and is conceptualised at Contract Advertising. Asian paints uses Saif Ali Khan in all his royalty to suggest that all your expensive possessions need a royale backdrop that will last long. And that is what our paint can provide a great backdrop, that looks good and protects itself, so you do not have to worry about a thing, just relax and enjoy your party.

The TVC has been made well, it features a paranoid Saif Ali Khan not being able to enjoy his party because he is constantly worried about his guests damaging his wall paint. He chokes when a woman almost opens her umbrella and scratches the wall and jumps out of his seat when he thinks the wine from someone’s glass is going to stain his spectacular walls.

If you have the protection of Asian paints royale you do not have to worry about damaging your walls, because we believe that thinks that are beautiful should stay beautiful and that’s what the Teflon coating provides – protection for your walls.

Salil Arora

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