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(2 votes, average: 2.00 out of 5)
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Axis Bank, is the erstwhile UTI Bank. Their services are good and they cater to the needs of customers promptly. They have a lot of privileges to their priority customers which include movie tickets and other additional bonuses.
Now marketing and promoting their own television commercial could’ve been done in a better way. I am talking about the ad where they show a man on the beach, who happens to find a message in a bottle floating towards the shore. Basically they are trying to send across the message that they will fulfill our demands wherever we may be.
They further show this, by making the same man sit on his couch and four different helpers come and place card board cut-outs of famous places around the world, in four corners of his sofa. This shows that any corner of the world you may be, but we will still provide you the best of services.
The ad also shows the man signing a check and sending it back in the same bottle that contained the previous message. They are trying to depict that they will attend to all our needs and demands, as soon as possible and that they can be our trustworthy partners.
I have described the whole ad practically and I would like to tell you the frequency of this ad. It is normally played at the theatres, particularly at Fame! It caters to a large audience but they should definitely come up with a better ad in the future. The reason being, this ad doesn’t exactly serve the purpose of promotion all that well as the captions used during the course of the ad, don’t quite say much about the Bank.
Also, the actor used in the ad, is extremely unnatural and it makes this ad seem like any other fairness cream ad, where they promise something and deliver nothing. The message needs to be sent wisely and an actor plays an important role in this. In short, he did not do any justice to the whole idea of the ad and so didn’t the concept. It could have been shot in a better place, not necessarily a studio or for that matter spending too much on travel, but some place like a park or any other natural habitat could’ve added to the flavor of the ad.
Au contraire, an ad for a renowned Bank has to be promising, convincing and hopeful. This ad certainly didn’t fit any of the criteria and it seemed more like a Resort ad. In my opinion, the production house and the Bank need to have a better plot in order to grab more customers. A better casting and direction along with more innovation would do justice to the Bank and all that it offers. It can be quirky and more lively than just circulating around one man!
Sunaina Machmanda
(2 votes, average: 2.00 out of 5) Loading ...
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