Bingo Chips

Agency: Ogilvy and Mather, Bangalore
Production House: Footcandles

In an effort to keep the madness going and to keep up with the name, Bingo Mad Angles has come up with yet another TVC that is absolutely crazy. This time around they have chosen as their brand ambassador, yes brand ambassador – Compass Baba. But the funny thing is that even Compass Baba himself is baffled by how this crazy treat can taste amazing from every angle.

Compass Baba is known to be a world famous astrologer and is responsible for showing the Russians the way to the outer space and telling Arabs where oil can be found. So he is very well qualified to give us the answer to a question that has been puzzling us all since Bingo Mad Angles was launched in the market place. At which angle should Bingo Mad Angles be eaten so as to be the tastiest.

He confidently does some crazy asanas and says that Bingo should be eaten from the top end. The host of the show eats it from another angle and says but it’s tasty from every angle. The Baba is confused and does some more asanas to check how he went wrong.

Well, that’s the trick, with Bingo Mad Angles there is happiness in all three corners. So it doesn’t matter how you eat it and where you eat it, it will give you happiness every time. The ad is indeed a lot of fun to watch and is targeted towards an audience that needs to see advertising that is clutter breaking – the youth. The ad has been executed very well and the script too ensures that anyone who sees the ad will not forget that Bingo Mad Angles is available in the market.

Bingo has been experimenting with their communication since inception and its not just ATL communication but event their display racks are pretty unique. So, the ad definitely gets a thumbs up and we look forward to see some more crazy but interesting work from the team at Bingo Mad Angles.

Vrinda Singh

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