Cadbury Ad

Agency: Ogilvy India

This ad may not be one of the best ads that is on air today but it is certainly refreshing to have a look at chocolate companies targeted the middle class and middle aged. The Shubh Arambh Cadbury Dairy Milk commercial that feature to Marathi stage actors as husband and wife is one of the cutest ads on air today.

A woman in her mid forties hides behind the door of her house and looks a little sheepish because she is afraid to step out of her house in her new avatar. After many years she has put on a pair of jeans and now she is afraid what people will say and what her mother in law will say.

Her husband takes her hand and says that his mother will simply say before starting something new have a bite of something sweet and he sweetly chips a piece of Cadbury dairy milk and feeds it to his adorable wife.

In an age where love lasts for a few years it’s affirming to see that a couple will take care of each other after so many years have passed. Often people are afraid that there will be nothing left to look forward to once they get married or have kids but the ad suggests that everyday will bring new surprises and you should start everything you do for the first time with something sweet, and let that be your favourite chocolate Cadbury Dairy Milk.

The first ad in the Shubh Arambh campaign was a little unbelievable and a featured a strange little boy asking a girl at the bus stop for a piece of her chocolate. A little unbelievable, but hey, there have been crazier pick up lines in reality right? Overall a good campaign, the second ad with the middle aged couple easily beats the young guns hands down.

Rishabh Malik

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