Daag Ache Hain

“Daag ache hai – Surf Excel” an advertisement that has made everyone feel good. An advertisement that doesn’t let viewers change the channel.  Indeed a great presentation of innocence and creativity. An advertisement full of innovative ideas and creativity. A wonderful bunch of intelligent minds working behind making the product a big success.

A beautiful thought letting all the mothers know it’s not a big deal if their kids get their clothes dirty. The brother kicking the muddy water after seeing his little sister cry, the boy saving his friends from the teachers saying they were practicing for the sack race seems too cute and appealing that we fall prey to the advertisement.

A very successful commercial advertisement, why?

The main aim of an advertisement is to attract the target customers and make profit. The brand already had the faith of the customers. The new style of promoting the product through the eyes of the children has added another brunch of customers in the pocket.  Profit making without targeting the rival brand. This particular advertisement has not only been successful in targeting all the housewives but has actually been quite impressive in touching the hearts of all the Indian mothers. Be it kids; parents or grandparents all wish to give their bit of time to the surf excel advertisement- Daag ache hai.

Unlike the other detergent advertisements that keep fighting to prove that their brand is the best, this particular brand has stepped ahead of the rat race.  There has never been any doubt about the quality and standard of the product. It has definitely come out of the protective shield and forced the public not to overlook them.

It’s not the first occasion that kids are used as a promotional technique. But the facts remain, it’s they who help gain the popularity and target customers.
The brand tackles the product very well. It may be termed a bit off track by some but for some it’s just one of the best advertisements they have seen in the recent times because it catches their sentiments. It has the perfect blend of humor and sentiments and everything is fine till it helps the company feel money onto their hand.  It has for sure increased the confidence of its customers and raised the level of competition for its rival brands.  On an average the advertisements flashed in the newspapers and electronic media fool the customers.  All of them promising the same old sayings and involving in self appraisal.

Daag ache hai and they score a perfect 10 on a scale of 10. They are catchy, flourishing in attracting the customers; exceptionally well in quality and above all it stands apart from the crowd.

Easy profit making and no playing game of words against each other. Surf excel comes like a king and rules like a king. It has most probably learnt the mantra of staying on top without bothering about anyone.  And why to worry stains can keep coming on, we have surf excel to get it clean, after all daag ache hai…

Rupa

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