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(1 votes, average: 2.00 out of 5)
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Agency: Lowe
Its a treat to see John Abraham on screen. And you have to face it, using John to endorse a skin fairness cream as apposed to Sharukh Khan somehow works better. But the two creams that the two actors endorse are cater to two different markets, while Sharukh’s cream is meant for the masses, Garnier Men PowerLight is aimed and the young urban professional.
The ad features John Abraham in his personal gym, working out and talking about how he believes in performance and results and that’s why he trusts on Garnier Men PowerLight as it shows results. It comes with a performance meter so you can measure performance of the cream.
The society has changed today, and men are becoming more and more conscious about the way they look. Emphasis on grooming has spurred a number of men grooming products in the market and gone are the days when men used to slyly use their sister’s or wife’s fair and lovely that was lying on the common dresser top.
The men’s grooming category is fast growing in the country from hair gels to deodorants ads are mushrooming on very TV channel and in between every show. One doesn’t really know how effective the cream is actually going to be until one tries it out. A majority of men today rather stay away from grooming products, but for those who do think taking care of their skin is important, the market is ever giving.
The ad for Garnier Men PowerLight is exciting because it’s unlike the other fairness creams you see for men. One man getting preference over the other because he is of fair skin. This particular commercial lays emphasis on performance and results that can be measured. It urges the audience to try the product and trust it only if they see results for themselves.
Ayushi Kanoi
(1 votes, average: 2.00 out of 5) Loading ...
shame on you ! i thought this was a good website….but it looks like some people can never change !! How dare you endorse a fairness product ! i wonder how u sleep at night you bastard !!