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(2 votes, average: 5.00 out of 5)
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Agency: Stark Communications
Production House: Nirvana Films
You know advertising and India has reached international standards when you lay your eyes on this absolutely breath taking commercial. The ad is serene and spooky at the same time as it rushes gently through various parts of the Kerela experience that make it God’s own country.
Intensive research made the TVC what it is today. The commercial is known to have taken nine months to complete. While three months were spent conceptualising what the commercial should look like, two months were spent roaming around Kerela looking for spots that would create a feeling of awe.
People from all around the world were asked to describe their experience in the southern state of India and they all had to say that it was a feeling like no other, they felt like something happened to them while they were there. This research was used to conceptualise the ad and therefore the caption ‘Your moment is waiting’. A number of people have visited this state and had experiences that are surreal, you should plan your trip soon, because that moment of ultimate peace, calm, excitement is waiting.
The female model used in the ad is the perfect choice and her expressions that sway from absolute nonchalance to being possessed by the spirit have been captured beautifully. The film has been shot beautifully and indeed is an indication that India is today making ads that are truly of an international standard.
Stark communications and the team at Nirvana Films have managed to pull off a TVC on tourism that celebrate a traveller’s thirst to experience culture in its most raw form. Beautiful, aesthetic and it seems as though the music carves a magical spell on you as you sit at the corner of your seat and your gaze remains attentive.
Priya Iyer
(2 votes, average: 5.00 out of 5) Loading ...
This tourism and the related things are good but there is no benefit for common peoples.all the profits are going to private companies or pvt sectors govt are giving full freedoms for those companies. If the govt under take this tourism sector in a wide range then only the common people also getting the benefit.
Another main thing telling by the abroad tourist people are amazing one.those peopls are taking some amount (budget)for seeing the places in INDIA.from the budget amount they are spending half of there amount for visitting all the other states exept kerala and with next half amount is want to visit only kerala .
‘gods own country’ what is actual meaning of this?.one more time check it,I think that word is not matching for our state.