MetLife Insurance Monthly Income Plans

Advertisements are made up of various elements, all directed towards the same motive, promoting a brand or a product. Most of the ads that we usually come across tend to get boring or mostly irritating with absolutely no sense in the concept. But some ads do manage to grip the viewers’ attention and make sure that the viewers don’t regret sitting through them during their favorite movie or soaps. With an annual expenditure of 40 crores on advertisements, some of the brands with the help of the advertisement agencies manage to showcase the creative genius behind the creation of the ads. Some of them are humorous while some of them stress on a social issue. It is noticed that these are the two of the most successful types of ads in the market. One of the most recent advertisement, which is light, humorous and at the same time manages to impress the viewers is the MetLife monthly income plans ad.

MetLife Insurance:
One of the fastest growing insurance companies in India has managed to come out with some heart-warming and humorous ads, mainly targeted towards the Indian families. They have managed to seep into the Indian household by making ads which portray a common man’s life while at the same time giving a humorous touch to it. Their latest ad shows an old couple in a house where the lady is trying to change her husband’s mood by singing the song ‘aaja aaja, mein hun pyar tera’ when suddenly their grandchild happens to walk past the room and sees them. From that time onwards he starts blackmailing them that he would tell the whole family about their little secret and sings the song from time to time, demanding that she gives him whatever he wants, starting with a chocolate. He manages to get quite a lot of things from her, when finally, on one occasion when he was taunting them so that they would give him the tv remote, his father overhears him singing the song. That is when he very calmly asks the grandmother whether this was the same song she used to sing to the grandfather to which, she very surprisingly asks whether they already knew it. The whole family already knew about it. The kid suddenly loses hope of getting whatever he wanted as the grandmother becomes the queen yet again. This is followed by a narration which stressed on how the regular life income can stop when least expected thereby sending out a very strong yet smart message to people as to why the MetLife monthly income plan is beneficial to everyone.

Max has effectively been able to change the model of advertising for insurance products by adding one more impressive ad into their booty.

Deepak Negi

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