Philips Lighting

Agency – DDB Mudra
Production House – Nirvana Films

The Philips Energy efficient ad films draws on two concepts – one that the woman of the house, will go to sleep after everyone has and make sure that all the appliances are off and that the house is clean. And two that children are afraid to sleep in the dark and often rely on their mommy to scare away the demons till they reach dreamland or they’d rather put on the light and sleep so that ghosts stay away.

The ad is executed very well. It starts off with a dutiful housewife walking around the house, making sure everything is in order before she goes to sleep. When suddenly she notices that the light in her son’s room is on. She goes in to the room to check what is wrong and her little boy is under the blanket, afraid of what might happen if he puts the light off. She goes over to the bed, takes him in her lap and puts him to sleep.

Once she is sure that he is asleep, she puts the light off and heads out of the room. When in a matter of a few seconds the light comes on again. She smiles and proceeds to go to sleep herself. The ad ends with a voice over that says ‘It’s not always possible to put the light off’. Implying clearly and effectively that we know that you are constantly looking for ways to save money and therefore ensure that all the appliances and lights in your home are off when not required.

However sometimes, you may not be able to put all the lights off, appealing to a emotional chord in consumer and to help you save money and energy we bring you energy efficient lights, that will save you money and give your child a feeling of safety.

Mehek Sinha

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