Top Advertisements

The Indian advertisement industry has changed and evolved majorly over the past many years. Starting from coarse low budget advertisements to the smart and glossy advertisements, the Indian audience has seen it all. Ads are usually boring and usually end up bugging the viewers with 10 different ads lasting for more than 10 minutes being played between every movie. Advertisements might be considered to be the developers market with the creators trying their best to induce the viewer into buying their product through their ads. There are two ways a product can be remembered through advertisements, one being that a stupid ad gets repeated over and over again for the viewer to remember the product while the another way which is definitely a smarter one being a smart ad with either a meaning, message or humor attached to it. It is extremely difficult to create an ad which catches the viewers’ attention for which the TV audience would not mind sitting through the ad and also doesn’t mind watching it over and over again. Spending big money or getting high profile people to start in an ad is not enough. One might recall a certain personality being related to some ad, but one can hardly remember what the ad was all about. It requires a spark of genius, creativity and understanding to actually make an impact. Given below are some of the best advertisements which have managed to leave a mark even in today’s world of irrelevant ads.

Onida Devil:

A very simple ad with the tagline “Neighbor’s envy, owner’s pride” said out candidly by the Onida devil had became a rage for buyers of electronic gadgets. The tag line supported by the hint of devilish feel managed to lure plenty of people into buying Onida products.

Nirma washing powder:

The creators of this ad used simple animation supported by a bright background stint and one of the most melodious jingles.

Hutch Ads:

Advertisements have been one of the major reasons for Hutch being the second largest telecom provider in the country today. May it be the old pug with a kid ad with the song “ You and I in this beautiful world” playing or the latest Zoozoo ads released during the IPL, the simplicity of them have managed to grope the viewers attention and definitely helped them to increase their sales.

Raymonds Ads:

Raymond which is the largest clothing company in India with over 60% of the textile market share has managed to attract the essence form the viewers with their ads giving out just the right kind of rhythm and feel. Their tag line “For the complete man” is usually supported by their advertisements which portray a man who is close to being the perfect man who is loving, caring, is extremely stylish and put him in a place which would be easier for the audience to accept him for who he is.

There are many some other ads such as the latest Cadbury Dairy Milk ‘Shubh Arambh ad, the Max New York Life Insurance advertisements, Monsterindia.com, Tata Tea, Bajaj Alliance etc which have been created and executed beautifully covering all the aspects required to make the perfect advertisement. Such ads show the gradual transformation of the ad industry where the competition is seen to be increasing rapidly.

Arit

(2 votes, average: 1.00 out of 5)
 Loading ...

Image Source: [http://ijafri.com/wp-content/uploads/zoozoo.jpg]